Media Planning Media Buying Media Delivery & Stretch Media Consulting Media Training
What We Do
Creative and Strategic plans. Targeted, waste-reducing, full disclosure buys. Dead-on delivery. Painstaking follow-through. Whatever your media needs, MediaWise Advertising can help.
At MediaWise, we develop strategic plans with creative solutions. Whether it's using non-traditional media and guerilla marketing, or employing traditional vehicles in innovative ways – we provide the expertise and know-how to hit your target head on while achieving results in an efficient, cost-saving way.
Media Planning
MediaWise specializes in developing sophisticated, strategic, and individually tailored plans that maximize ROI against client objectives while providing seamless integration with the rest of the marketing plan.
We develop thorough marketing communications plans including target audience analysis, projected costs and suggested budget allocations, proposed campaign length, timing, and audience delivery, and recommended placement strategieis to stretch any budget.
At the same time, we stay on top of changing technologies and shifting consumer behaviors, constantly searching for new and better targeted options. This philosophy results in innovative plans which provide creative solutions. Creative, not only in the media we use, but in the way we use it.
Whether local, regional, or national - MediaWise Advertising can provide the strategic thinking to insure your message is delivered to the right audience at the right time.
Media Buying
Every MediaWise schedule is designed to add value in each of six critical areas:
• Effective Media. Media placement that drives results.
• Media Efficiency. Schedules that are precisely targeted and optimized.
• Economical Media. Negotiation that results in the most efficient rates possible.
• Media Stretch. Enhancements that extend out clients' budget.
• Media Delivery. Buys that actually deliver the audience you were promised on paper.
• Media Integration. Schedules that mesh with other marketing and creative components.
Through arduous analysis and rate negotiations to detailed placement, follow-through, and post-buy analysis MediaWise delivers top quality schedules on a local, regional and national basis. Our detailed processes insure that MediaWise schedules are both effective and efficient.
Media Delivery & Stretch
Added value opportunities. Promotions that extend our clients' budgets and enhance their awareness. Detailed follow-through. Consistent delivery.
At MediaWise we cultivate the media process from beginning to end. We realize that to provide true value – and results – the media discipline must encompass much more than just strategic planning and efficient implementation.
Promotional Stretch
MediaWise strives to provide promotional stretch and added value opportunities for all our clients. We negotiate hard with each vendor to uncover the best promotional opportunities that match each client's stated objectives. Whether it's additional air-time, an incentive for sales staff, third party tie-ins, extensions with other media, or something else entirely – we uncover the possibilities, provide realistic cost assessments and insure that you receive the value you have earned.
Delivery
MediaWise understands that schedules require constant supervision. Buys must be monitored, invoices reconciled, and delivery scrutinized.
Schedules must run correctly to produce results. That's why we have developed a sophisticated process of tracking and posting schedules on a daily and weekly basis to insure correct placements and timely make-goods.
Through constant monitoring and optimization we can adjust schedules quickly responding to actual sales results, changes in market conditions, or variations in audience delivery. We also hand-check all media affidavits on a line-by-line basis to insure accurate positioning, creative rotations, and costs while thorough post-buy analysis reports are routinely provided for all schedules recapping actual placements and actual audience delivery.
MediaWise always strives to exceed the industry standard of 90% - 110% delivery. And, if a discrepancy occurs, our thorough processes will catch it immediately insuring quality and timely make-goods that run within flight.
This detailed process insures that you only pay for advertisements that deliver the audience you expect in the manner you were promised.
Media Consulting
MediaWise offers consulting services on a permanent or project bais to help insure the media you choose delivers the audience you need, fits well with your creative message, and provides the maximum return on your advertising investment.
MediaWise Advertising can help save you valuable time and money by:
• Reviewing proposals from media vendors to asses delivery and cost effectiveness.
• Preparing promtional evaluations and Point Of Views.
• Analyzing and reviewing past or current media efforts to asses schedule efficiency and effectiveness.
Media Training
Media is an ever changing and evolving field. That's why Media Wise works hard to stay abreast of changing technologies, industry trends, and economical developments.
Whether you need a training seminar for your staff or association, a white paper, or a speaker at your next conference, MediaWise can help. Sample topics include:
• Media Terms
• Media 101
• Effective Media Buying
• Evaluating Proposals
• The Media Planning Process
• How to Buy (a specific medium)
• Industry Trends